SEO stands for Search Engine Optimization, which is the practice of optimizing a website to increase its visibility and rankings in search engine results pages (SERPs). In other words, SEO involves making your website more appealing to search engines like Google, Bing, and Yahoo so that they will rank your site higher when people search for relevant keywords and phrases.

The main goal of SEO is to drive traffic to a website by improving its ranking in search engine results pages. This is accomplished by optimizing various aspects of the website, such as its content, structure, and metadata, as well as off-page factors such as link building and social media marketing.

SEO services typically include a range of activities designed to improve a website’s visibility and ranking in search engine results pages. Some of these activities include:

1) Keyword research: Researching and identifying the keywords and phrases that people use to search for products or services related to your website.

2) On-page optimization: Optimizing website content, structure, and metadata to make it more appealing to search engines and users.

3) Off-page optimization: Building high-quality backlinks to a website, as well as social media marketing and other online promotion activities.

4) Technical optimization: Improving the technical aspects of a website, such as page load speed, mobile-friendliness, and security.

5) Reporting and analysis: Regular reporting and analysis of website traffic, keyword rankings, and other performance metrics to identify opportunities for improvement.

Overall, the goal of SEO is to help websites attract more organic traffic from search engines, which can lead to increased brand awareness, higher conversion rates, and ultimately, more revenue for businesses.